Marketing Management Assistance for HR SNACK Banana Chips UMKM in Pemalang

Abstract

Community Service Activities of Group 14, in collaboration with the assisted partner, HR SNACK banana chips UMKM, which operates in the culinary field. HR SNACK banana chips is a processed food product specializing in original banana chips. This marketing skills enhancement activity is conducted to improve the ability to market products, especially digitally through social media. The purpose of this community service activity is to identify the problems faced by the UMKM.

The problems that exist in HR SNACK include not having a social media account, the outlet address is not on Google Maps, there is no production video, no banner, no business logo, no business stamp, no business profile, no product catalog, no organizational structure, no HPP and financial reports, and no promotional video. After knowing the problems faced by HR SNACK banana chips UMKM, the alternative solution that we provide is Mentoring carried out in the form of mentoring the creation of sales accounts on social media (Facebook), and E-Commerce (Shopee) to expand marketing in an effort to increase sales, mentoring the creation of location points on Google Maps, making production videos, mentoring the creation of business logos, mentoring the creation of banners, mentoring the creation of business stamps, mentoring the creation of business profiles so that they will provide complete information to consumers, mentoring the creation of product catalogs, mentoring the creation of organizational structures for clarity regarding the division of tasks in the business, mentoring the creation of HPP and simple bookkeeping of financial reports for clarity of business direction and consideration of pricing, and mentoring the creation of promotional videos for social media